Active Luxury and Everyday Versatility
BEYOND SKIN
The Challenge
Beyond Skin, a UV-protection sports and casual wear brand, was preparing to launch their brand and website. The goal? To create a campaign that introduced their collection as the ultimate blend of active luxury and casual elegance, perfect for tennis, morning jogs, golf, and stylish daily wear. Shooting in Dubai’s intense summer heat added complexity, requiring strategic planning and flawless execution.
Our Approach
To ensure a successful brand launch, we designed a campaign that embodied quality, versatility, and lifestyle appeal:
Perfect Location: Our production manager secured exclusive access to a public park in Dubai Silicon Oasis at 6 AM, complete with tennis and golf courts, jogging paths, and a luxurious neighborhood backdrop.
Mood Board Precision: We crafted detailed mood boards for nine outfits, mapping each shot location—from tennis courts for sporty energy to shaded paths for casual elegance and stairs for an edgy vibe.
Diverse Models: To reflect versatility, we chose two striking models: one with darker skin and hair to represent the brand’s Abu Dhabi roots and another blonde to appeal to a global audience.
Lifestyle Props: Accessories like bikes, water bottles, coffee takeaway cups, sunglasses, tennis rackets, and golf clubs enhanced the storytelling, reinforcing the brand’s active-luxury narrative
Content Delivery
The deliverables supported the brand’s launch across multiple platforms:
Photos and Videos: High-quality visuals that showcased the collection in various lifestyles and settings.
Website Assets: Striking hero images and product photography for the brand’s new website.
Social Media Content: Engaging visuals to build awareness and excitement around the launch.
Result
The campaign served as the perfect introduction to Beyond Skin, with the client expressing their delight at how the visuals captured the brand’s essence. The content elevated their launch, positioning Beyond Skin as a high-end, versatile brand for the modern, active lifestyle
Why It Works
For a brand launch, first impressions matter. By aligning every detail—from the models and location to the props and mood boards—we created a campaign that told Beyond Skin’s story with elegance, sophistication, and impact.
A BIG THANK YOU TO STANDOUT STUDIOS FOR HELPING US WITH THIS PHOTOSHOOT.A BIG THANK YOU TO STANDOUT STUDIOS FOR HELPING US WITH THIS PHOTOSHOOT
~Talha Anjum, Owner of Kung-fu Ramen