Old Money
Aesthetic
ROAM
The Challenge
Roam, a premium men’s sportswear brand, needed a campaign to showcase their Fall/Winter 2024 collection across platforms, including website banners, street advertisements, and social media. The goal? To capture edgy, high-end visuals that aligned with the brand’s “old money” aesthetic, blending urban sophistication with versatility.
The biggest challenge? Shooting winter outerwear in the heart of Dubai during the summer, where 40°C heat and the city’s rich, high-end aesthetic clashed with the edgy, urban vibe Roam sought.
Our Approach
We orchestrated a high-end production that embodied the brand’s voice— edgy, versatile, refined, and aspirational.
Mood and Styling: Each look reflected the brand’s versatility, with two professional models styled to embody youthfulness, sophistication, and timeless appeal. The stylist ensured every outfit captured Roam’s voice, pairing modern cuts with classic charm.
Location Excellence: A villa with a lush green backyard, nestled next to a golf course, provided the perfect balance of elegance and urbanity. Despite shooting coats and winter pieces in Dubai’s 40-degree summer heat, our color grading and carefully scouted location transported the collection to a cooler, luxurious setting.
Production Precision: Over six hours, we managed to capture 12 looks across photos and videos. Both individual and duo shots emphasized the collection’s versatility, from sharp smart casuals to bold outerwear.
Content Delivery
The final assets included:
Website and Banner Content: Hero images and product showcases that elevated the brand’s online presence.
Social Media Visuals: High-quality photos and short videos highlighting key garment details and versatility.
Street Banners: Striking visuals that seamlessly integrated Roam’s urban sophistication into public spaces.
Result
While exact metrics remain confidential, the client was thrilled with the outcome. The campaign lifted Roam’s visual identity, presenting them as a high-end, aspirational brand. Shooting winter wear in Dubai’s intense summer conditions posed a challenge, but the combination of location scouting, expert styling, and exceptional post-production turned the vision into a reality.
Why It Works
From mood boards to final edits, every detail was crafted to reflect the brand’s personality: bold, modern, and effortlessly sophisticated
A BIG THANK YOU TO STANDOUT STUDIOS FOR HELPING US WITH THIS PHOTOSHOOT.A BIG THANK YOU TO STANDOUT STUDIOS FOR HELPING US WITH THIS PHOTOSHOOT
~Talha Anjum, Owner of Kung-fu Ramen